For brands
From$249/month
For brands looking for a faster, more structured way to review marketing and creator content before it goes live.
Apply as a brandBuilt around
- FTC Endorsement Guides
- Your own brand standards
The problem
Your content is ready. But is it compliant, and is it right for your brand?
- A creator sends over a video.
- Marketing wants it live today.
- Someone spots a claim they're not sure about.
- The disclosure doesn't look quite right.
- There's a competitor's product on the shelf behind them.
And suddenly a piece of content that took hours to create is sitting in an approval chain waiting for someone to make the call.
Or worse, it gets published anyway.
Thrylo gives your team a better way.
Review
Bring every piece of content into one review, covering the advertising rules and your brand's standards together.
Decide
Turn findings into clear action. See what needs attention, understand why it matters and make an informed human decision without slowing the entire marketing workflow down.
Prove
Keep the evidence behind the decision. Thrylo preserves the content reviewed, findings, decisions and supporting evidence so your organization can show what was checked, by whom and why.
What Thrylo checks
Two kinds of risk. One review.
Built around the FTC Endorsement Guides, state rules and your own brand standards.
Compliance
Advertising disclosures
Identify disclosure and transparency requirements around paid, gifted, affiliate and other commercial relationships.
Marketing claims
Surface claims that may require substantiation, qualification or closer review before publication.
Promotions & offers
Review promotional language, pricing, savings claims, competitions and other campaign mechanics that can create compliance obligations.
Brand safety
Competitors & off-brief content
See competitor products, mentions and content that strays from the brief.
Sensitive topics & language
Flag the topics, language and associations your brand avoids.
What's said and shown
Speech, on-screen text and captions are reviewed together, not just the caption.
Built around the decision
AI can surface the issue. Your team stays in control.
Compliance and brand safety both involve judgment.
Thrylo is designed to support that judgment, not hide it behind an automated score.
Potential issues are surfaced with context. Your team reviews them, records the appropriate decision and keeps the reasoning and evidence together.
AI does the heavy lifting. Humans stay accountable.
Why Thrylo
Control without becoming the bottleneck.
Faster reviews
Give marketing teams a structured route from submitted content to a clear decision instead of chasing approvals across disconnected tools.
Consistency
Apply the same rules and brand standards across content, creators, brands and teams, even when volumes increase.
Visibility
See what is awaiting review, what has been flagged, what has been cleared and where action is still required.
Accountability
Maintain a clear history of reviews, decisions and evidence without relying on screenshots, spreadsheets or inbox archaeology.
Built for the way you work
One review layer. Different operating models.
For brands
Keep marketing moving while giving compliance, legal, brand and marketing teams a consistent way to review and evidence decisions. Your brand context stays built into the workflow, so teams aren't repeatedly recreating the same process.
For agencies
Manage reviews across multiple clients without mixing brand context or multiplying admin. Keep each brand's content, requirements and brand standards, creators, decisions and evidence clearly separated while working from one consistent system. And when a client asks, “Was this checked?” You have the answer.
How Thrylo works
From content to defensible decision.
Submit
Add the marketing content that needs review and provide the relevant context — brand, channel, creator or activity where applicable — and the brand standards that apply.
Review
Thrylo analyzes what's said, shown and written against the advertising rules and your brand's standards, and surfaces what needs attention.
Resolve
Review the findings, make any necessary changes and record the appropriate human decision.
Evidence
Thrylo keeps the content, findings, decision history and supporting evidence connected, creating a defensible record of the review.
The question Thrylo answers
“Can we publish this?”
Is it compliant? Is it right for our brand? Can we show why we said yes?
- Not with a mysterious score.
- Not with an unexplained green tick.
- And not by pretending software can replace human judgment.
Thrylo gives your team the information, context and evidence they need to make the decision themselves.
Before the content goes live.
Founding Partner Program
Build the future of marketing compliance with us.
We're inviting brands and agencies to become Thrylo Founding Partners. Get early access to Thrylo, use it in your real marketing workflow, and help shape how the platform develops as we prepare for wider release.
As a Founding Partner, you'll get:
- Early accessStart using Thrylo before general release.
- Hands-on onboardingWe'll work with your team to get Thrylo set up around the way you manage marketing compliance today.
- A voice in what we buildShare feedback directly with the team and help influence the capabilities we prioritize.
- Early access to new capabilitiesBe among the first to use new functionality as Thrylo develops.
- Preferential founding pricingAccess Thrylo at a preferential rate during the Founding Partner Program, with your founding rate protected for 12 months following general release.
For agencies
Tailored founding pricing
For agencies managing compliance across multiple client brands. Pricing reflects the number of brands and expected usage.
Apply as an agencyApplying doesn't commit you to purchase. Prices exclude sales tax.
Know before you publish.
Compliant, on-brand and defensible, in one structured workflow.
Thrylo: compliance and brand safety, before it goes live.
Questions
Anything else? Ask us when you apply.
Is Thrylo available now?
We're in early access. Apply to become a Founding Partner and we'll be in touch to show you Thrylo and set it up with your team.
Does applying commit us to buy?
No. Applying doesn't commit you to purchase, and we don't take payment details. We'll talk through your workflow and founding pricing first.
Does Thrylo approve content automatically?
No. Thrylo surfaces potential issues with context. A person on your team makes and records every decision.
Which rules does Thrylo check against?
The FTC Endorsement Guides and relevant state rules, together with your own policies and brand standards.
What kinds of content can we review?
Creator and influencer posts, paid social, organic posts, promotional campaigns and other marketing content, including video.
Is Thrylo legal advice?
No. Thrylo helps your team run a consistent review and keep a record of it. For complex questions, it helps you escalate to the right specialist.
Can agencies keep clients separate?
Yes. Each brand's content, requirements, creators, decisions and evidence stay separate.
What happens to our content?
Content is used only to carry out your reviews. Original video files are deleted after processing; the review record and evidence are kept for your team.